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Episode overview
Belinda Roberts MBE joins Business Babble for a no-filter chat on what it really takes to build and scale a business. We dig into risk, cash flow, funding routes, invoice finance, pitching to angel investors, sales that feel human, and why authenticity matters more than polish. Belinda also lifts the lid on WEDO Scotland, why many firms hit a growth plateau, and how to get past it.
What you’ll learn
- How Belinda was awarded an MBE for services to business and entrepreneurship
- The real challenges founders face in 2025 across sectors
- Risk appetite, resilience and the traits that actually matter
- Cash flow first principles and funding options, including invoice finance and personal guarantees
- How to build a clean, tight pitch deck in 10 to 15 slides
- Knowing your numbers without getting lost in the weeds
- Sales without the hard sell. Relationship, trust, follow-up
- Women in business, equality debates, and the reality of trade-offs
- Why networks like WEDO Scotland help you break the plateau
- Events, supper clubs and how to get involved
Show notes
Belinda Roberts MBE joins Business Babble for a no-filter chat on what it really takes to build and scale a business. We dig into risk, cash flow, funding routes, invoice finance, pitching to angel investors, sales that feel human, and why authenticity matters more than polish. Belinda also lifts the lid on WEDO Scotland, why many firms hit a growth plateau, and how to get past it.
If you want straight talk on entrepreneurship in Scotland with practical takeaways you can use today, this one is for you.
What you will learn:
- How Belinda was awarded an MBE for services to business and entrepreneurship
- The real challenges founders face in 2025 across sectors
- Risk appetite, resilience and the traits that actually matter
- Cash flow first principles and funding options, including invoice finance and personal guarantees
- How to build a clean, tight pitch deck in 10 to 15 slides
- Knowing your numbers without getting lost in the weeds
- Sales without the hard sell. Relationship, trust, follow-up
- Women in business, equality debates, and the reality of trade-offs
- Why networks like WEDO Scotland help you break the plateau
- Events, supper clubs and how to get involved
About our guest
Belinda Roberts MBE is the founder of WEDO Scotland, championing established entrepreneurs through peer learning, real talk and useful connections.
Useful links
WEDO Scotland: weduscotland.com
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Transcript
Transcript coming soon. Drop us a note if you need it faster.
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