Episode index
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In this episode of The Business Babble, hosts Johnny, Mike, and Wicus delve into the crucial topic of defining the direction of your business. They explore the importance of understanding why you started your business and what you want it to deliver, emphasising the need to align personal goals with business goals for sustainable success.
In this episode of The Business Babble, hosts Michael, Johnny, and Wicus explore the importance of understanding and preparing for external risks that can impact your business. They delve into the PESTLE analysis framework, which examines Political, Economic, Social, Technological, Legal, and Environmental factors. Using real-world examples, including the widespread effects of Covid-19, they illustrate how these external factors can present both threats and opportunities for businesses.
In this insightful episode of The Business Babble, hosts Michael, Johnny, and Wicus delve into the concept of sustainable competitive advantage and the importance of self-assessment for businesses. They discuss the critical practice of holding a mirror up to your business to identify strengths, areas for improvement, opportunities, and threats. Learn how to establish points of differentiation that truly set you apart in the market.
In this engaging episode of The Business Babble, hosts Michael, Johnny, and Wicus dive into the lifeblood of any business: customers. They explore the critical aspects of identifying what makes a good client and understanding their needs and behaviours. Learn how to create detailed customer profiles, where to find your clients, and how to effectively reach them through various marketing strategies, including social media, flyers, and networking.
In this episode of The Business Babble, Michael, Johnny, and Wicus dive into the crucial aspects of planning your route to market. They discuss the importance of selecting strategic suppliers and building strong relationships with them, emphasising that price isn't everything—quality, efficiency, and support are equally vital. The hosts share practical advice on scoring suppliers, managing payment terms, and ensuring supplier accountability.
Join Michael, Johnny, and Wicus on The Business Babble as they delve into the fundamentals of starting a business.
