Sponsorships
Connect with Scotland’s most engaged business operators.
The Business Babble reaches founders, scale-up teams, and ambitious professionals who act on what they hear. We build sponsor partnerships that add value to them - and to you.
Monthly podcast & YouTube reach
Based in Scotland, with listeners in all major UK cities and emigrant communities abroad.
Decision makers or budget holders in SMEs, scale-ups, or established family businesses.
Listen within 48 hours of release. Average listen-through rate sits at 78%.
Newsletter subscribers opening our Thursday briefing every week.
Formats that work
- Episode partnerships: Host-read intro + mid-roll + sponsor spotlight box on the episode page.
- Series takeovers: Align with a themed run of episodes (e.g. Build the Engine, Direction of Travel).
- Newsletter mentions: Feature in the Thursday briefing with call-to-action tracking.
- Live events: Title or supporting partner opportunities at our community meetups.
Why brands partner with us
- Deep trust: listeners lean in because we keep the conversation honest.
- Longevity: evergreen content with strong search presence and YouTube discoverability.
- Hands-on creative: we collaborate on messaging to keep it sharp, useful, and on-brand.
- Measurement: customised UTMs and reporting so you know the impact.
Typical investment
- Single episode partnership: from £1,250
- Four-episode series: from £4,200
- Newsletter feature: from £350
- Custom activations available on request
Rates include creative collaboration, audio/video production, social clips, and recap reporting.
Recent partners
- Scottish EDGE - scaling founders and spotlighting funding stories.
- CodeBase - taking the LiftOff accelerator behind the scenes.
- Float - sharing cash flow best practice with SME operators.
Enquire about partnering
Tell us a bit about your objectives and the audience you want to reach. We’ll reply with availability and ideas within 3 working days.